As strategic decisions grow more complex, professionals across industries are feeling the pressure: unpredictable business dynamics, intensifying public scrutiny, a heightened state of alert in leadership circles.

Business ethics are no longer shifting over years, they’re evolving in a matter of weeks. Boards and executive teams are watching, reacting, and recalibrating faster than ever.

Yet as external awareness sharpens, our inner moral compass often remains elusive.
Morality – the individual sense of right and wrong – doesn’t shift on demand. It evolves slowly. Guided not by urgency or corporate logic, but by lived experience, thoughtful inquiry, and sometimes, the subtle grip of unexamined complacency.

This creates a widening gap: between the ethical expectations leaders face from the outside and their personal readiness to respond with consistency and integrity from within. It’s a gap worth acknowledging.

Especially in leadership, where decisions always affect people.

When the daily inner tension leaders face goes unrecognized, it not only erodes their mental well-being. But it also leads to imbalanced, isolated decision-making and fragmented communication, instead of preparing and igniting crucial conversations:

• Are we aligned with the ethical shifts reshaping society and their impact on our business?
• Should our strategy evolve in response?
• What’s the collateral damage if we hold back?
• What are the risks of moving too fast?
• Are we still in tune with our inner compass, or have we begun to trespass our own values?

Now is the time to reflect

Time and again, clients have shared how unexpectedly powerful it was to pause and reflect on the ethical tensions they navigate. Many described a sense of relief in simply articulating concerns that often go unspoken. For most, completing one of our flagship surveys marked a turning point. A first step to break the cycle of silence and reconnect with their company’s strategy on a deeper, more values-aligned level.

Amid growing global uncertainty, our clients’ feedback led us to open access to the survey. If you’re ready to explore where ethics, leadership, and strategy truly intersect, this tool can help you (and those around you) initiate a more honest, reflective conversation about how you do business … and how you want to do business.

The survey takes about 30 minutes to complete. Once you’re done, our team will review your answers: looking at both your open-ended reflections and your scores across six key dimensions from the multiple-choice section. Within 24 hours, you’ll get a personalized report with insights tailored just for you.

• Your personal ethical stress score: a snapshot of how external pressures may be misaligned with your internal compass

• Contextual insight: a clearer view of how evolving ethical norms are impacting your team and strategic environment

• Targeted next steps: practical actions to strengthen ethical leadership and build long-term resilience

Your privacy matters.
This survey is fully GDPR-compliant. Your email is only used to send you your personal results, nothing more. All responses remain anonymous and are treated with strict confidentiality.